To offer a short summary of Emile, by Jean-Jacques Rousseau under the careful guidance of his master it is important to recognize the philosophical and creative movement of the Enlightenment that this work spawned from. Much of Emile is dedicated to the raising of a young man but the last section is devoted to the education of girls. While this is still technically fiction, the style and tone is didactic and the narrator often slips off into long diatribes about his own past as well his feelings about society, religion, and moral matters.
A low-cost carrier or low-cost airline also known as a no-frills, discount or budget carrier or airline or cheap flight is an airline that generally has lower fares and fewer comforts.
To make up for revenue lost in decreased ticket prices, the airline may charge for extras like food, priority boarding, seat allocating, and baggage etc. What is the business level strategy adopted by Air Asia?
Beyond competing on prices, Air Asia also introduced value-added services such as ticketless travel and a free seating policy. Under the guise of offering more choice to customers, they also monetized services that were previously taken for granted under full-service premium airlines.
Recognizing that price and convenience are most important to their target audience, Air Asia achieved cost leadership through innovative strategies such as single class services and lower fares without preferable seats, meals, entertainment and other utilities.
They also undertake regular fare promotions for specific travelling periods that encourage early booking, and increasing the avenues that customers could book the tickets e.
How does Air Asia achieve cost leadership through differentiation? Air Asia modified the low cost airline model and adopted a lot of actions to compete in the industry while maintaining the competitive level of differentiation in this business and AirAsia passengers grew significantly. Air Asia introduce the value-added services which is to provide ticketless travel and implement a free seating policy.
In earlyAir Asia became the first airline in Malaysia to offer an internet check-in service that allowing the passengers to print their own boarding passes and paid extra money to board first so as to choose their seats with ease. Passengers also can pre-book their checked baggage and meals.
Besides, instead of free meal and flight entertainment, they prepare food and beverages ready for sale on board. Air Asia to achieve the targeted cost effective marketing through advertising. No matter through print media or telecommunications, the resulting ad to attract more passengers day by day.
Air Asia is also heavily involved with charitable activities such as providing assistance to victims of aviation disasters in Myanmar and China. In addition, the widespread publicity campaign comes from caring for the environment by reducing the use of paper ticketing system.
Identify the ways Air Asia can sustain its competitiveness through the business level strategy that is adopted? Air Asia can sustain its competitiveness by maintaining its no frills, low fared services and expand their business hubs through Asia and around the world.
With their effective sales and marketing strategy, Air Asia can simply beat their competitors in airlines industry. The advantage of lowest price has made Air Asia sustainable growth through the business and succeed along its competitors.
Nevertheless, given its first mover advantage, cost-leadership remains a viable strategy for Air Asia to maintain its leadership position in the budget airline industry. The key is for Air Asia to strengthen other aspects of its positioning, such as convenience and integrated lifestyle packages, apart from just focusing on cost, so as not to be caught off-guard when escalating costs render it unable to continue to sustain its cost-leadership position.
It also has to leverage on its existing wide reach of its brand name to monetize more areas of its services. Finally, a cost leadership strategy means competition and rivalry amongst the budget airlines is high, as the ability to differentiate from other providers is more limited due to the nature of the industry and product.Thank you very much this was the most helpful artical I found, but I am curious about the invasive species in New Zealand you just mention that they are there but you do not list any specific names.
INTRODUCTION BACKGROUND INFORMATION OF AIRASIA AirAsia Berhad is a Malaysian low-cost airline headquartered in Kuala Lumpur - Airasia Introduction introduction.
It has been named as the world’s best low-cost airline, and an initiate of low-cost travel in rutadeltambor.com airline was established in and started operations on 18 November It was originally founded by. Open Document.
Below is an essay on "Air Asia" from Anti Essays, your source for research papers, essays, and term paper examples. Anti-Corruption: The Global Fight is a new handbook from IIP Publications that outlines the kinds of corruption, their effects, and the ways that people and governments combat corruption through legislative and civil society actions.
This system will improve the service better as Computer Reservation System help Air Asia to introduce first ticket less travel option so that travel agencies and customer can make reservations easily and directly using their computer to book any airline without go to airports which will attract those customers who need to rush for ticket purchase.
Executive Summary Malaysia Airline System Berhad (MAS)is a group having several businesses organization includes Malaysia Airlines, MAS Cargo, Firefly, MASwings, MAS aerospace and so on.